Our Founder Umaimah Mendhro, strives to make an impact. Growing up around the textile industry in Pakistan, Mendhro became acquainted with the factory workers, the process behind product production, and was constantly inspired by the beauty of the merchandise. She started VIDA to not only challenge the status quo in fashion, but to improve it; therefore, allowing us to create, share, and discover more beauty within our globally interconnected world.
In particular, Mendhro wants to:
• Empower artists. We give artists and creatives around the world the opportunity to bring their art to life through products. Designing on our platform is free, and there's no minimum order volume required.
• Educate our makers. We provide our factory workers around the world with empowering social programs relevant to their lives. We've collaborated on literacy and basic math programs in Pakistan, women's rights education in Turkey, and personal finance and banking classes in India.
• Reduce waste. We do not hold inventory; we only produce our products upon purchase to do our part to conserve our world's resources.
• Produce quality products. In partnership with VIDA artists, we create custom high-end, beautiful apparel, accessories, and home decor.
Thanks again for your interest in VIDA’s Partner Program and good luck!
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